Direct Mail Checklist
Every direct mail campaign begins with an idea. Making the most of your campaign may seem like a daunting task, but it’s one that certainly pays off. In fact, according to Lob’s The State of Direct Mail eBook, 60% of marketing leaders believe that direct mail delivers the best ROI of any channel—yes, including all of digital marketing!
To bring your vision to life, keep your mailing schedule on track, and achieve your marketing goals, you’ll need to ensure that your print and mail service provider has all of the necessary information, including the artwork files, personalization and version information, mailing list merge/purge instructions, data sign off requirements, insertion sequence, and any special requirements or notes. Download a free Direct Mail Checklist to provide an overview of your project and job information your print and mail provider will need to ensure a smooth execution and successful campaign from the start.
- Insight on critical job information and components
- Options for key project areas such as personalization
- Reminders for job details often missing from mailing instructions