Product Packaging Guide

We judge books by their covers. Consumers judge products by their packaging. As brands compete for attention online and fight for real estate on shelves, product packaging has become increasingly important in sales, engagement, and retention strategies.

Learn how to approach product packaging today—from navigating materials and techniques to finding eco-friendly, cost-effective options—in a free Product Packaging Guide. Building Brand Awareness through Product Packaging is a practical resource filled with industry insights, best practices, and tips for making the most of your brand’s product packaging.

What’s Inside?

  • Discover the impact of product packaging on customers
  • Understand the elements of effective packaging design
  • Learn what to look for in a best-fit printing provider

Download the Guide

Rise Above

The Phoenix Group of Companies is a leading single-source provider of print solutions from concept to completion that produces high-quality communications to help businesses rise above the competition and overcome everyday challenges. As the ultimate printing partner offering exceptional print projects at top-notch quality, the Phoenix Group exceeds expectations of what’s possible in print so professionals can make the most of their time and money.