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The Advantages of Minority-Owned Businesses & Diversity Spend in Commercial Printing

More companies are establishing procurement and supply chain objectives to improve supplier diversity by finding ways to meet their needs through minority-owned businesses. Developing a diverse supplier program adds tremendous value to a procuring company’s operations and creates new opportunities for minority-owned enterprises to thrive in an increasingly competitive global market.

Businesses from middle market enterprises to Fortune 500 companies can explore commercial printing and mailing as one effective avenue for diversifying their supplier lineups.

Defining Supplier Diversity & Its Importance

What is a supplier diversity program?

A supplier diversity program is a business plan that takes a proactive approach to creating a robust base of suppliers for the procurement of goods and services that includes businesses owned by diverse groups that are traditionally underserved or underrepresented, such as minorities, women, and veterans.

Fulfilling print procurement through a minority business enterprise can be a win–win endeavor. The disadvantaged business enterprise gains increased revenue and new customers, while the procuring company demonstrates its commitment to diversity through its actions. Studies have shown that companies that earmark 20% or more of their spending to diversity suppliers report a 10–15% increase in their annual sales. As they continue to boost their diversity spending, these companies also grow their market share. Through continued support as a trusted supplier, minority-owned businesses gain access to the resources needed to stay in business, create new jobs, and contribute to their local economy and surrounding community.

Meeting Commercial Printing and Direct Mail Diversity Spend Goals

It’s not always easy to meet diversity spend goals. In the pharma industry, for example, it can be extremely challenging to find a diversity supplier for certain types of products and services, especially when a company has large-scale needs.

The same is true in commercial print and direct mail. There are many small, minority-owned companies that can meet sheetfed and digital printing needs but very few that can manage large-scale projects or produce products that require specialized equipment. Major corporations and organizations looking to increase their print and direct mail supplier diversity may have difficulty finding vendors that can meet and exceed their needs as a tier one diversity supplier.

Print partners that check boxes in diversity and service range do exist, and the Phoenix Group of Companies is proof. Made up of several minority-owned businesses, the Phoenix Group is a tier one diversity supplier able to handle commercial printing and mailing projects of all sizes and scopes. This allows corporate clients to find everything they need from one provider in terms of deliverables while accomplishing business-critical diversity spend objectives.

Welcoming Diversity Graphics to the Phoenix Group

A noticeable pattern in the Phoenix Group of Companies is our investment in a diverse family of business leaders and teams. We offer services through an Asian-owned enterprise and women-owned and disabled combat veteran-owned companies, and now, a African American owned business. The Phoenix Group is proud to welcome Diversity Graphics, a small disadvantaged business (SDB), to our impressive lineup of print companies.

Owner Handy Seldon, a member of the Phoenix team since 2018, will make the most of his experience in graphic communications and information technology to lead a team of experts dedicated to helping clients manage print and mail purchasing. As a Phoenix Group company, Diversity Graphics will be equipped to produce large-scale projects by tapping into our vast array of capabilities and its own specialty services. The company’s work will help businesses meet diversity print spend goals and take advantage of print automation through the development of custom web portals and storefronts to achieve new efficiencies in print procurement.

With the addition of Diversity Graphics, Phoenix continues to invest in the success of minority-owned businesses in the print industry and offer customers more choice in how they fulfill their print needs.

Are you interested in working with Diversity Graphics? To learn more about the capabilities and experience they bring to the Phoenix Group of Companies, contact us today. Reach out to your Phoenix Group representative for answers to any questions you may have about diversity in commercial printing and our status as a tier one supplier.

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